Site statistics Each month the Diversity Job Board on average attracts over 180,000 active jobseekers. All of them coming to our site search for and find the latest diversity jobs from the UK’s leading progressive employers. For December 2011 we had another spectacular month with a record number of unique visitors to this site, over 187,612 jobseekers who generated more than 804,319 page impressions. Our statistics speak for themselves, we attract these high levels of traffic due to our attention to detail, professional SEO and online marketing and also our focus on the candidates needs. All of these points help us to attract quality candidates that other job sites cannot reach.

December 2011 statistics:

Diversity Job Board
unique visitors	187,612
page impressions	804,319

 

Statistics for our network of job boards (December 2010):
The Diversity Job Board is part of a network of three specialist job sites (Click here for details of our other job boards), below are the December 2011 statistics of our other two job portals:

Disability Job Board
unique visitors	151,843
page impressions	692,744

	Dayjob.com
	unique visitors	219,312
	page impressions	1,245,835

Combined total for all three job boards
unique visitors	558,767
page impressions	2,742,898

Our target audience
This site is aimed at qualified ethnic and minority jobseekers in Britain. By ethnic jobseekers we would mean Black and Asian candidates. By minority jobseekers we would mean disabled candidates, women, Gay / Lesbian, elderly. Our site is targeted at suitable candidates regardless of their:

Age	(Elderly jobseekers)
Disability	(Disabled jobseekers)
Gender	(Female, Male candidates)
Marital status	(Single, Married job seekers)
Race & ethnicity	(Black, Asian, White, Mixed Race candidates)
Religious belief	(Different religion & culture)
Sexual orientation	(Gay, Lesbian candidates)

How do we attract jobseekers to our site
We has been successful in attracting high quality job seekers because we use a variety of targeted marketing strategies to attract and retain professionals from all backgrounds. Our marketing team is constantly working hard devising new campaigns to drive new candidates and traffic to our site and to make sure we retain the existing candidates. We do this by
using a combination of the following techniques:

• Search engine optimisation
• Direct marketing
• Email marketing / newsletters / job alerts
• Search engine marketing
• RSS feeds
• Candidate loyalty via site registration / incentives